Adaptive Change in CRM: 3 Reasons Your CRM Issues Are Not Technical

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Adaptive Change in CRM
Adaptive change in CRM involves changing more than just behaviors or preferences; it involves changing beliefs and ways of thinking. It is a change of the culture of the organization.

Companies love technical change! It’s usually quick, and it is simply a matter of people, within an organization, putting in place solutions for which they know the answers. This is very true with CRM. We believe we know the answers, so we simply need to implement software as the solution. Once CRM software is implemented, we simply need to change people’s behaviors and BINGO! we have CRM. Therefore, when we face issues with CRM, we focus on modifying the software, improving processes, providing training to improve skills, and doing the right things right. Continue reading Adaptive Change in CRM: 3 Reasons Your CRM Issues Are Not Technical

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