The topic CRM (Customer Relationship Management) success is riddled with anecdotes and do-it-yourself tips for ensuring that success. My simple advice is “get a trusted adviser.” It’s like I always say, “even the king has advisers.” Continue reading The Fast-Track to CRM Success
Whether you have a CRM system in place, or are looking to implement CRM, remember the 4 Es and your CRM success is almost assured. Ignore them, and the only thing you will be getting from your CRM system is complaints and blame. Continue reading The 4 E’s of CRM success!
Companies love technical change! It’s usually quick, and it is simply a matter of people, within an organization, putting in place solutions for which they know the answers. This is very true with CRM. We believe we know the answers, so we simply need to implement software as the solution. Once CRM software is implemented, we simply need to change people’s behaviors and BINGO! we have CRM. Therefore, when we face issues with CRM, we focus on modifying the software, improving processes, providing training to improve skills, and doing the right things right. Continue reading Adaptive Change in CRM: 3 Reasons Your CRM Issues Are Not Technical
CRM vendors receive calls every day from organizations looking for a demo of a Customer Relationship Management (CRM) software package. Those asking for the demo believe CRM is something you can purchase. However, CRM is not available for sale on a shelf, because it is not just software. It’s a strategy, a philosophy, a way of doing business. Continue reading May I have a CRM Demo Please?
WhyCRM? is a website dedicated to the culture, process, and transition of CRM. Any reference to software is generic by design.
Think about this for a moment: If you were to take your current practices of customer communication and tracking, and your cultural beliefs about your customers and your sales process and simply automate them would you be any better off? Continue reading WhyCRM?