CRM vendors receive calls every day from organizations looking for a demo of a Customer Relationship Management (CRM) software package. Those asking for the demo believe CRM is something you can purchase. However, CRM is not available for sale on a shelf, because it is not just software. It’s a strategy, a philosophy, a way of doing business. Continue reading May I have a CRM Demo Please?
WhyCRM? is a website dedicated to the culture, process, and transition of CRM. Any reference to software is generic by design.
Think about this for a moment: If you were to take your current practices of customer communication and tracking, and your cultural beliefs about your customers and your sales process and simply automate them would you be any better off? Continue reading WhyCRM?